A close-up of freshly rolled pizza dough on a floured surface, ready to be topped with halal chicken and halal meat. Perfect for creating delicious halal pizza, made with 100% halal ingredients.

deliciously different.

Hot Rotisserie. Bold Pizza. Always Halal.

Behind the sizzle.

We’re not your average food counter. We’re the steam rising from a fresh rotisserie chicken, the golden crust on a bubbling halal pizza, and the aroma that turns heads at the end of every supermarket aisle.

Born inside ASDA, The Halal Square was created with one mission: to serve up hot, fresh, 100% halal food without compromise. We combine classic comfort (think juicy chicken, crispy tenders, meaty seekh kebabs) with the quality and care halal food deserves.

Whether you’re grabbing a quick lunch or a takeaway dinner, we keep it fast, tasty, and fully halal — always. No shortcuts, just full-on flavor.

So next time you hear that sizzle… follow it. We’ll be right here.

Several freshly baked halal pizza are visible on display, ready for purchase. Halal pizza & rotisserie meats inside ASDA supermarket.

Where to find us.

  • ASDA Small Heath

    859 Coventry Rd, Small Heath, Birmingham B10 0HH

    Opening Hours:

    Mon-Sat: 11am-7pm | Sun: 11am-4pm

    Tel: 01217667374

    A busy supermarket counter, "The Halal Square," features displays of halal pizza and rotisserie halal meat (chickens), with employees serving customers. This showcases readily available, fresh halal options for in-store purchase.

  • ASDA Cape Hill

    Off Windmill Ln, Birmingham, Smethwick, B66 3EN

    Opening Hours:

    Mon-Sat: 11am-7pm | Sun: 11am-4pm

    Tel: 01215551520

    A busy supermarket counter, "The Halal Square," features displays of halal pizza and rotisserie halal meat (chickens), with employees serving customers. This showcases readily available, fresh halal options for in-store purchase.

  • Opening soon

    Exciting news! The Halal Square is opening new counters in ASDA stores nationwide, bringing hot, fresh, and 100% halal food closer to you. Get ready for delicious rotisserie chicken, bubbling halal pizzas, and more!

    Watch this space for further launches.

Why the halal square?

The image shows the Halal Square pizza and rotisserie counter.

At The Halal Square, our mission is simple: to make authentic, delicious, and 100% halal food accessible to everyone. As a Muslim-owned family business, our commitment to halal principles isn't just a policy; it's a deeply held value ingrained in every aspect of what we do. From the moment we opened our first counter, we've focused on delivering food that not only satisfies your cravings but also earns your complete trust.

We believe that halal commitment goes beyond just the method of slaughter. It extends to the entire journey of our food – from sourcing the finest fresh ingredients and produce to the meticulous preparation and cooking in our kitchens. We work with trusted suppliers who share our dedication to quality and ethical practices, ensuring every bite is wholesome and pure.

And because we believe great food shouldn't break the bank, we're dedicated to offering great value for money. We're proud to bring you honest, flavorful meals that are both delicious and affordable, making it easier for everyone to enjoy the comfort of hot, fresh, and truly halal food. This is more than just a food counter; it's our family's promise to yours.

Our Product Range

  • Achari, Tandoori, BBQ Chicken, Meat Feast, Caribbean, Veggie Volcano, Rich & Cheesy, Pepperoni, Chicken Fiesta, Ottoman, Beef Sizzler.

  • Bombay potato salad, Coleslaw, Sriracha houmus, Salted nacho box, Chilli nacho box, Guacamole nacho box

  • Chicken portions in various flavours:

    Peri Peri, Tandoori, Jerk, Lemon & Herb, BBQ Glaze, Lemon & Harissa, Chilli & Mango, Habernero, Korean BBQ, Lime & Butter, Lebanese, Greek Gyros, Wild garlic, Jalapeno & Garlic

  • Chicken seekh kebabs, Meat seekh kebabs, Tandoori chicken seekh kebabs, Chapli kebabs, Chicken tikka.

  • Beef sausages, lamb sausages.

    Steak & kidney pie, Chicken & Mushroom pie, Cheese & onion pie, Beef & Onion pie.

  • Jacket potatoes (create your own)

    Panini’s (create your own)

    Mini sharing pizzas